Vía Facebook encontré a Gökhan Dogan quien está haciendo su tesis de master en e-marketing, en su blog encontré cómo un profesor de Harvard explica los conceptos de marketing y luego un videito que lo resume en casi 2 minutos. Está en inglés (un inglés simple), me pareció claro y simple. Así que lo comparto con ustedes:
A Professor was explaining marketing concepts to the MBA Students :
1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” – That’s Direct Marketing
2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. Marry him.” – That’s Advertising
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” – That’s Telemarketing
4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: “By the way, I’m rich. Will you marry me?” – That’s Public Relations
5. You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry ! me?” – That’s Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face. – That’s Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. – That’s demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: “I’m rich. Will you marry me?” and she goes with him – That’s competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. – That’s restriction for entering new markets
Conocen al autor de esto? me gustaría citar su nombre pero no lo encontré…
Thanks for adding the video to your blog. Best Regards, Gökhan
Buenisimo! Sip, estaria bueno conocer el autor.. peeero los conceptos son simples